
The World Shoe and Sion James Set New Standard for Athlete Activism
New York, October 2025 — Under the bright lights of the NBPA Headquarters during the One Court Africa Reception, hosted by the NBPA Foundation, The World Shoe, and the Organization of African First Ladies for Development (OAFLAD), the evening featured presidents, First Ladies, philanthropists, and established NBA stars. Yet one of the most memorable voices belonged to someone just beginning his professional journey: Sion James of the Charlotte Hornets.